Shaan is a typical city boy but with a love for the country side and nature, which eventually led him to start working in the agricultural policy sector. 

After completing his Bachelor's in Economics from LUMS, Shan worked for a few years with a non-profit in agriculture development. He then went to Cornell for his Master's in Public Administration with a concentration in international agricultural development. 

Saad works as a 'Senior Manager Program and Research' for an Agriculture reform project by HBL. He holds a Bachelor’s degree from LUMS and has a Master's of Public Administration from the Maxwell School of Citizenship and Public Affairs. Apart from that, Saad is a long suffering Arsenal FC fan, loves to travel and claims to make a mean omelet. 

Ali is a graduate of NYU. To the world he is an engineer, an environmentalist and a fledgling entrepreneur. At heart though, he is a farmer and a foodie going back to his roots to combine his love for the world and for food through evolving, sustainable means. 

Ali graduated from LUMS with a degree in Management Science. He believes that in order to tackle the escalating food and climate crises, other forms of human existence have to be imagined, ones in which we learn from nature. 

Founder of Jeevanama

Mulla Nasrudin's father was reprimanding his son for being a lazy good-for-nothing.

"When I was your age," he said, "I worked sixteen hours a day to learn the business."

"I am very proud of you, Dad," replied Mulla Nasrudin. "If it had not been for your ambition and perseverance, I might have had to do the same."