Revamping Pakistan's Agricultural and Food Systems


Jeevanama: The Story of Life

The "Life" which is throbbing within us and all around us...

Jeevanama is a Startup that strives to:


Implement Regenerative Agriculture and Natural Farming


Raise awareness about high-nutrition, chemical-free food


Connect consumers with the farmers producing such food


Build self-sufficient communities


Wayne Weiseman


Wayne Weiseman is a leading  teacher, designer, consultant and author of Regenerative Agriculture with over 40 years of experience.  He  is the founder of The Permaculture Project LLC  and a co-author of   Integrated Forest Gardening: The Complete Guide to Polycultures and Plant Guilds in Permaculture Systems 

Steve Hart


 Steve Hart is an "Ecology Architect" from New Zealand. He is a Lead Designer, Instructor and Consultant of The Permaculture Education Centre.

For over 3 decades, Steve has been working in projects across Australia,  Europe and Asia, creating  regenerative environments through Ecological Agriculture. 

Rasheed Dogar


Rasheed Dogar retired from Pakistan Air Force after serving for 30 years. He grew up at a large farm in South Punjab and has nurtured a deep love for farming since then. 

Currently, he is leading a group of progressive farmers through his organization, Pakistan Akhuwat-e-Kisan. Moreover, he has founded Sabir Shaheen Foundation to promote "remedy through diet". 



Shaan is a typical city boy but with a love for the country side and nature, which eventually led him to start working in the agricultural policy sector. 

After completing his Bachelor's in Economics from LUMS, Shan worked for a few years with a non-profit in agriculture development. He then went to Cornell for his Master's in Public Administration with a concentration in international agricultural development. 

Muhammad Saad Arshad


Saad works as a 'Senior Manager Program and Research' for an Agriculture reform project, undertaken by the Development Finance wing of HBL. He holds a Bachelor’s degree from LUMS and has a Master's of Public Administration from the Maxwell School of Citizenship and Public Affairs  Apart from that, Saad is a long suffering Arsenal FC fan, loves to travel and claims to make a mean omelet. 

Farwa Tasadduq


Farwa is pursuing MPhil in Educational Leadership & Management from LUMS and holds a Masters in Sustainable Development from the University of St Andrews. She has launched her start-up, One Earth Toys to revive nature-based learning in Pakistan. 

Farwa believes that the 3Es (Environment-Education-Entrepreneurship) should be used to solve any challenge in the world. 

Mahina Aftab


Mahina graduated from LUMS with a degree in Management Science. She realized that the need for sustainable food production was acute and that current corporate solutions were inadequate. She believes that in order to tackle the escalating climate crisis, other forms of human existence have to be imagined, ones in which we learn from nature. 

Abid Ali Huseini


Founder of Jeevanama

Mulla Nasrudin's father was reprimanding his son for being a lazy good-for-nothing.

"When I was your age," he said, "I worked sixteen hours a day to learn the business."

"I am very proud of you, Dad," replied Mulla Nasrudin. "If it had not been for your ambition and perseverance, I might have had to do the same."

Model Farm-Forests

The first phase of Jeevanama comprises of creating Model "Farm-Forests".

The model Farm-Forests are being created upon the principles of Regenerative Organic Agriculture and Natural Farming.

* Regenerative Agriculture emulates natural ecosystems

* Natural Farming re-unites man with Nature

· High-nutrition and high-value produce 

· Decrease in input costs by 80% or more

· Improvement in land quality by 10 times or more

· Energy use reduced by at least 45%

· 40% fewer carbon emissions

· Cleaner air and water 

· Healthy, biodiverse environment

"School of Nature" at Harsukh

The "School of Nature" is Jeevanama's inaugural Farm-Forest in collaboration with Harsukh.

The School has no human teachers. Nature is the only teacher. 

Jeevanama's farm-ForestS


1) High-Nutrition and Chemical-Free Food

There is a serious dearth of nutritious food in Pakistan leading to deteriorating health of people. Chronic diseases due to nutritional deficiencies and chemical residues are on the rise. 

Hence, the Farm-Forest grows a wide variety of high-nutrition, chemical-free produce.


2) Vibrant Community and Meditative Space

Just as plants thrive in a diverse ecosystem, so do human beings. The Farm-Forest serves as a vibrant community where people from different cultures and backgrounds come to interact. Regular events are held to revive folk culture and relevant indigenous traditions.  

Additionally, the Farm-Forest offers itself as an energetic meditative space where people can connect with their inner nature.


3) Demonstration Site and Training School

Pakistani farmers and landowners are apprehensive about shifting to regenerative practices due to a lack of knowledge and practical demonstrations. The Farm-Forest provides the methods and business models required to run successful Regenerative Farms in Pakistan. 

Moreover, other nature-based practices are also demonstrated, such as eco-building, renewable energy, zero-waste etc.


Get in touch


Contact: Abid Ali


Whatsapp: +92 316 4763787