Jeevanama

Shaan is a typical city boy but with a love for the country side and nature, which eventually led him to start working in the agricultural policy sector. 

After completing his Bachelor's in Economics from LUMS, Shan worked for a few years with a non-profit in agriculture development. He then went to Cornell for his Master's in Public Administration with a concentration in international agricultural development. 

Saad works as a 'Senior Manager Program and Research' for an Agriculture reform project by HBL. He holds a Bachelor’s degree from LUMS and has a Master's of Public Administration from the Maxwell School of Citizenship and Public Affairs. Apart from that, Saad is a long suffering Arsenal FC fan, loves to travel and claims to make a mean omelet. 

Ali is a graduate of NYU. To the world he is an engineer, an environmentalist and a fledgling entrepreneur. At heart though, he is a farmer and a foodie going back to his roots to combine his love for the world and for food through evolving, sustainable means. 

Founder

Mulla Nasrudin's father was reprimanding his son for being a lazy good-for-nothing.

"When I was your age," he said, "I worked sixteen hours a day to learn the business."

"I am very proud of you, Dad," replied Mulla Nasrudin. "If it had not been for your ambition and perseverance, I might have had to do the same."